Tangata Whenua Hoodie — Modern Fit

Tangata Whenua — this one's for us!

For the uri of Aotearoa, whose whakapapa connects us to this whenua, whether we're living on our ancestral lands, across the country, or on the other side of the world.

Tangata Whenua means people of the land, and for Māori, it's about more than where we live. It's about our whakapapa, our tūpuna, our whenua, and the connection to this place that has been passed down through generations.

Whether you're deeply connected to your iwi and hapū, reconnecting with your roots, or still figuring out where you fit in, your whakapapa is yours to carry, and that's something worth celebrating!

Our Tangata Whenua Hoodie is a little nod to all of that. Featuring bold, 70s-inspired lettering across the back, soft muted colours, and a comfortable modern fit, it's made to be worn wherever life takes you.

Available in five colourways:

• Dusty Lilac / Mauve
• Pastel Pink / Dusty Rose
• Powder Blue / Blue Grey
• Muted Sage / Forest Green
• Light Oatmeal / Taupe

Fit: Modern unisex fit. Choose your usual size for a regular fit, or size up for a more relaxed, oversized look.

Different iwi, different journeys, but whakapapa will always connect us to home. Ko Aotearoa tō tātou kāinga.